An important part of my job is to help small businesses sell more. One of my strongest proposals is to combine e-commerce with the small traditional commerce. In my experience, e-commerce without being the main source of income can offset the reduction in revenue caused by the drop in consumption.
What has to have a business account to sell online?
The product: not all products are suitable to be sold. The customer is whimsical and looking confident. The online store can be a showcase to sell certain products at other online and physical store. Find what sells and how competition. The advantage is that the traditional trade and sells products online so the sale does not involve a significant increase in stocks.
Photos: Is a key element in building trust. Should be done by a professional in order to obtain a clear and sometimes retouched image.
The price: at least should be the same as the physical store. Not much given to discounts, while useful for products and specific periods. My advice is to include the costs of transportation at least for the peninsula and sell the product with transportation charges included.
The description of products: Brief but concise my advice is to be expressed in terms of customer benefits and not features. Features may be in a more detailed description
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The SEO positioning: Is fundamental without positioning any chance of sales.
eBay is a widely used especially by the more established platform internet users. The most sold are the Premium, companies that have scored points for its good sales management and customer service. Working with one of these companies, such as a platform to sell in exchange for a commission, is a guarantee of success.
Amazon: also allowed to sell some products through your platform, currently I am at it, I keep abreast of developments. Now it is a bit cumbersome administratively.
Customer service: efficient is necessary to succeed. A customer must be able to receive a response from any questions by phone or by e-mail. For after hours care is essential to publish the schedule to the public and have an answering machine and e-mail.
The blog: to publish on the benefits of the products displayed in the store, and positioning helps give confidence to the consumer.
Social networks: Is an element of disclosure. It is important to create interaction between consumers, present news and build trust among the readers.
Selling online is not for amateurs, my advice to be assured of success is to work with professionals who know how to position and move the store every day. The work must be consistent and sustained over time.
What are your keys to selling online?
