Today, one of the most used media for advertising is the Internet, which allows us to reach a large number of users located around the planet that increasingly more increase in number, and every time they spend more time online.
In addition to its broad scope, the Internet offers other advantages at the time of advertising, such as the ability to target users who will run our ads, low cost, ease of use, flexibility, and tools tracking.
Today, there are millions of companies and individuals who successfully used the Internet to publicize your brand, product, or service, and that we are not left behind and can successfully use this medium, this article will begin by showing you the basics of Internet advertising:
The website
It is possible to advertise on the Internet without having a website , but in most cases, and whenever we want to maximize the benefits of the Internet, you need to first count with a web page.
The idea of having a website is to showcase our product or service, provide information on this publish contact details for users who want more information, indicate the physical address where you can purchase the product or service, and serve as landing site (site where a user is directed, for example, after clicking on one of our ads).
To design a web page you need to have knowledge in web design that can be purchased through the various manuals that exist on the Internet, and most of which are free. However, if we do not have the time or the provision necessary to learn or to design our website, we can use the services of a designer to make designing it for us.
Whether you can design it ourselves or send it out to design some tips when designing a website is to have a professional and attractive design, publish good pictures which clearly show the product or service, and write a clear and accurate description of the .
Note that an alternative to a web page is a page on Facebook , which is like a user profile on this network, but with additional features.
A Facebook page today has almost the same effectiveness as a web page at the time of advertising, as well as this allow us to showcase and promote our product or service, but also provides us with other benefits that do not have a website such as the ability to attract followers and interact with them.
Advertisements
In Internet, ads or advertisements are usually text ads made up and display ads:
Text ads: Text ads are made up of a title, a brief message and a link or link directed to the advertiser's website. The text ads tend to have the characteristic of being integrated into the content of a website, making them seem part of the content, thus giving them a non-intrusive nature of advertising.
Display ads (banners): Ads are square or rectangular format, comprised of a static or animated image. Direct image ads enable a visual impact, but also typically include an integrated link or link that allows them to click on them, to the advertiser's website.
However, in addition to text ads and image ads, other elements typically form advertisements or advertising messages on the Internet are the links or links, emails, logos, videos, animations, and anything else that can be displayed on this medium.
As for the content of ads, such as in the case of traditional ads, so that they are effective should highlight the main features and benefits of the product or service, be short and precise, and are composed of a clear and easy language understand.
The media
Within Internet, we can find different ways through which we can send our ads, among which we highlight:
Third Party Websites
The primary means used when advertising on the internet are third party websites that allow placement of advertisements.
These websites are usually made by web pages or blogs renting advertising space, ie, that they allow us to place an advertisement in exchange for a periodic payment. The announcement, which are generally graphic (being comprised of a banner), and payment is usually monthly.
Emails
Another very commonly used are made up of emails advertising messages, for example, where the main point product characteristics, and finally an invitation and a link directed to your website is included.
A common way to use this medium is making use of an electronic newsletter, and another is directly sending advertising messages to consumers who have previously given us your email address.
Adware
Adware are programs that allow us to publish our ad in the program associated websites, and be able to pay only for the times users click on it, and are thus directed to our website.
The two main advertising programs that exist today are:
- AdWords: allows us to leave our ad on different websites related to the topic of our product or service.
- Facebook Ads: allows us to leave our ad in the profiles of Facebook users who may be interested in our product or service.
Other media
In addition to third party websites, emails, and adware in Internet there are several other means can also be very effective, such as:
Classified ad sites: web sites that allow us to post our ad (including the address of our website), usually free of charge. An example of one of these sites is OLX.
Yellow pages online: Web site that allows us to publish information about our company or business (including the address of our website), in exchange for a periodic payment.
Link directories : Websites that allow us to place a link or link directed to our website, usually free. An example of one of these sites is Dmoz.
Tracking
Finally, when it comes to advertising on the Internet can not fail to take advantage of one of the main advantages of this medium has, which is the ability to track our advertising campaign.
The idea is basically to track the performance measure and the effectiveness of the advertisement or advertising medium you're using, and so whether we should continue to use the same advertising strategy, modify, or change it entirely.
To follow up, we can use the various tools offered on the Internet, the majority of which are free. For example, in the case of a website tracking tool most used is Google Analytics , which allows us to measure, for example, the number of users who visit our website, the origin of these, and how interact on our site.
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