Peruvian entrepreneurs are more practical than theoretical. Most of them have learned on the court, with the experience and some family-business training. If you are one of them and have not had the opportunity to go to school for marketing but many times have you heard this word and the supposed benefits having regard to our small business, we recommend you read these 5 concepts that are very important today for our company.
Branding
It is the process by which land developing a brand. It consists of 5 elements:
- Naming: name creation.
- Corporate Identity: refers to all visual aspects added to the essence of the brand that identify an organization.
- Positioning: It is the mental perception that a person has towards a brand.
- Brand loyalty: Refers to the high probability of purchasing a product and repetition of this action.
- Brand architecture: It is what defines and reflects how a company structures its brands, products, and services.
